Making sure that customers form a positive opinion about the retail establishment is important to ensure a good shopping experience and build up consumer flagship loyalty.
The Shopping Experience is directly related flagship loyalty and as such causes a direct effect on shoppers:
- They will take it into account in their next shopping trip.
- They will recommend it.
- They will be more reluctant to change to other proposals.
The in-store shopping experience begins immediately upon entry to the store. One of the first impressions that a shopper receives is the way in which the elements for transporting purchases are set out or arranged.
Shopping baskets and carts are the only elements in the shopping procedure that accompany the shopper during the whole of the process, from beginning to end; for this reason they must be comfortable and convenient to use and easy to handle so that they are capable of enhancing the level of a shopper’s satisfaction with his/her shopping experience.
