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ARAVEN GROUP PROMOTES SUSTAINABILITY IN RETAIL SECTOR BY ITS RANGE OF SHOP CARRIAGE PRODUCTS AND VISUAL MERCHANDISING

20 -02-2021

Use of recycled materials, promotion of biomaterials, food waste reduction, power optimization and decrease of one-use plastic are the main initiatives by which Aravén and OM aim to reduce environmental impact

The new BINS bulk dispensers are an example of the way in which Araven Group articles contribute to an easier, more convenient, nicer and more responsible shopping experience. Made of recycled PET, they promote the shop of the accurate amount, minimizing food waste, saving resources and plastic bags substitution.

Reducing its own and its customers’ environmental impact is one of the main objectives of Araven Group’s Retail division, which gathers two leading companies in shopping equipment: Araven, leader in shopping baskets and carts and OM in communication and visual merchandising. All the references offered by both companies share making shopping experiences more comfortable and nicer for customers, guaranteeing shops the highest usefulness and profitability and reducing ecological footprint  as hallmarks.

Blanca Savirón, Araven Group Corporate Marketing and Retail Manager, remarks as a strategic policy: `the commitment to asume the UN 2030 Agenda’s Sustainable Development Goals, not only as an enterprise, but also easing shops and customers to be able to contribute”. Their product catalogues specify these goals in five basic points.  

Using recycled materials and biomaterials in manufacturing, reducing food waste, optimizing power consumption and decreasing the use of one – use plastics are these five pillars:  “All of them applied according to the features of our articles ranging from display stands to shopping baskets’, Savirón emphasises.  

SUSTAINABILITY AT MANUFACTURING

As an Araven Group’s activity basic principle, it can be remarked the boost to use raw materials coming from recycling in their manufacturing processes, as a key to reduce power emissions and waste.

Araven, which was already the first company to launch a basket made of recycled materials ten years ago, has been offering since last May all its range of shopping baskets and carts made with 25% of recycled sea plastic husks coming from fishing tacks, one of the main causes of sea pollution. By means of that, we face one of thee most relevant environmental challenges set in UN’s Sustainable Development Goals.

Recycled materials mean, therefore, a decrease by 20% in greenhouse effect gases emissions. This percentage guarantees all the technical qualities which have provided Araven with its prestige, but its Research and Development Department continues working on formulae and technologies to raise this rate and progress more and more in its commitment to the efficient use of resources.

Likewise, OM’s solutions range stands out as a Sustainable Option. Frames, splitters, labels, trays, signs… are also, according to their technical requirements, made of between 20% and 50% of reycled materials, PVC and PET, which has one of its origins in the production waste itself.

The use of 20% of recycled PVC decreases environmental impact by 10%, while new raw materials’ production and its burning at the end of their life cycle means 40% of the negative impacts.

As a second pillar it is remarkable in OM the use of biomaterials: plastics from renewable resources to replace the fossil origin ones and to promote a really circular economy. To do so, PLA, a fully biodegradable material made from crops such as corn and sugar cane, has been introduced in references such as an ice-cream tray.

SUSTAINABILITY IN USE

Recycled materials are the starting point of sustainability at manufacturing stage, but it is equally important a design focused on reducing ecological footprint, allowing Araven Group’s customers and eventually, shoppers, to be able to look after the environment. With this objective, several aspects such as durability, easy cleaning or the fact that carts and baskets are 100% recyclable, are considered and seen as key to reach sustainable development.  

Power efficiency (Third pillar) is an essential concern in OM products, such as Sigma, a shelves system of anodized aluminum for fruits and vegetables. This material stands out due to its durability and optimal cold conduction, which add up to a pierced frame to allow refridgeration to go up at the lowest cost and keeping food in the best conditions for longer time.  

This form of preservation is part of the fourth pillar too: fighting against food waste. A crucial aspect is always to contribute to make duration of fresh food longer and keeping their best nutritional and organoleptic features and reducing losses and rottennesses and promoting the best rotation. OM helps not to waste food, improving, for example, organization and visibility meaningfully reducing dwendlings and boosting consumption of accurate and tailored amounts.

Finally, this goal of better use of resources is completed by boosting decrease in one-use packages and plastics, the fifth Araven Group’s pillar of sustainability. By promoting bulk sales, trays and containers become unnecessary and together with paper bags, the use of one-use bags.  

By doing so, we are supporting a change demanded by market and by consumers themselves. Latest Spanish regulation has already started to forbide or levy these plastics and up to a 15% of consumers say that they have started to buy in bulk to avoid using unnecessary packaging.

BINs EXAMPLE: RESPONSIBLE AND TRANSPARENT BULK SHOPPING

An example on how these five pillars are applied in our articles can be seen in the latest incorporation to OM’s catalogue: the BINs bulk dispensers range, designed to food self-service (pasta, coffee, sweets, snacks, legumes…) supplied by hand or gravity.

This product contributes to environmental care from the very beginning as it is made of recycled material with 20% of RPET and also stands out because of its easy maintenance (saving over 30% of the time compared with other models in the market) and replacement. NSF certificate guarantees the easy cleaning of the dispenser and protection of the shown food. Besides, it can also be remarked owing to its antibacterial handle to protect staff and customers’ health and its room efficiency, usability and ergonomy.    

In shops food waste is fought by fostering bulk shopping as one of the consumers’ new trends, when 46% of them demand to buy the accurate amounts, seeking not to waste and take care of the planet. Resource saving also includes transport, packaging and product emissions, and one-use plastics reduction mixing BIN and paper bags.  

Besides, the advantages of these dispensers include the fact that customers are more willing to innovate, interest in organic products is raised and they make a difference of shops and products visibility.

Following the same philosophy, Araven carts and shopping baskets and OM visual merchandising elements offer articles to meet the needs of any store and contribute to an easier, more convenient, nicer and more environmentally responsible shopping.

Equipamiento sostenible para el punto de venta

ARAVEN S.L.
Spain

Pol. lnd. San Miguel C/ Río Martín nº6
50830 Villanueva de Gallego, Zaragoza (Spain)

Phone: (+34) 976 46 52 00

ARAVEN EQUIPMENT, LLC
USA

3325 N.W. 70Th Avenue
Miami, Florida 33122 - 1332
(USA)

Phone: (305) 777-7498 Ext.3201

ARAVEN EQUIPMENT S.A. CV
Mexico

Calzada Vallejo #1361, Bodega G.

Col. Nueva Industrial Vallejo

Alcaldía Gustavo A. Madero.
Ciudad de México CP. 07700

Phone: (+52) 55 52022762 / (+52) 55 520223207

WhatsApp: (+52) 55 5545402876