Tidiness and cleanliness at the point of sale are essential to generate a positive image of your shop and to create a favourable emotional state among shoppers. If products are not tidily displayed on shelves and store equipment is not kept neatly this can impede good communications with customers.
Tidiness at the point of sale encourages:
- A positive shopping experience and, as a result, a better brand image.
- Customers want to stay longer in your store
- Customers want to return to your store.
It is also important to remember that tidiness and orderliness at the point of sale is equal to safety. Keeping aisles, check-outs or emergency exits clear is essential because of the time and resources invested by the establishment. From the point of view of worker safety, the company has to provide all the necessary facilities so that workers are not at risk of injury when tidying and cleaning, especially if the tasks involve moving loads,
Araven is very much aware of the importance of tidiness at the point of sale and for this reason offers retailers highly-resistant, very stable basket-stands to ensure that baskets are kept stacked and tidy at the entrance to the store and to help staff when they move baskets around the shop.